Local SEO training
that actually sticks

We've been running structured local SEO courses since 2018 — group sessions, private lessons, and self-paced paths. Students from across Australia, no commute required.

Student working on local SEO tasks in an online session

Where does your knowledge sit right now?

Three quick questions to help you pick the right starting point — no sign-up needed.

Which factor most directly influences a Google Business Profile's ranking in local search results?

Correct. Google uses three main signals for local ranking: relevance to the query, physical proximity, and overall prominence built through reviews and citations.
Not quite. Google evaluates relevance, distance, and prominence — not ad spend or photo count — for local pack rankings.

What is a NAP citation in local SEO?

Correct. NAP stands for Name, Address, Phone. Consistent NAP data across directories, review platforms, and local websites reinforces trust signals for search engines.
NAP = Name, Address, Phone. It's about consistent business information across different online sources, which search engines use to verify a business's legitimacy.

Which on-page element has the biggest impact on local keyword targeting?

Correct. Title tags and H1 headings that include city or region names give search engines a clear signal about which geographic queries the page should rank for.
While speed matters, title tags and H1 headings with location-specific terms are the most direct on-page signals for local keyword targeting.
2,400+ students completed at least one module
7 yrs running live local SEO sessions since 2018
92% of students pass the final assessment on first attempt
All AU accessible from anywhere across Australia

Common roadblocks — and how we deal with them

Most people who struggle with local SEO hit the same few walls. We've built the course around those friction points, not just the theory.

Instructor reviewing local SEO strategy with a student online

Local SEO course materials and search ranking tools displayed on screen

Challenge

No idea which keywords to target locally

We walk through keyword research using real Australian suburb and city-level data, so you leave with a workable keyword map, not just theory.

Beginner-friendly

Challenge

Google Business Profile feels confusing to manage

Dedicated sessions cover GBP setup, category selection, Q&A management, and post scheduling — with screen-share walkthroughs each time.

Hands-on

Challenge

Citations inconsistent across directories

You'll audit your existing NAP data, identify discrepancies, and learn a repeatable process for keeping citations clean — without paying for a tool subscription.

Practical

Challenge

Hard to get honest feedback between live sessions

Each cohort has a shared workspace where you post your work and get structured peer and instructor comments before the next session, not after.

Group learning
Students collaborating on a local SEO project during a live online session
Course instructor reviewing local search rankings and analytics with a student
4.8 average rating from verified course graduates
38+ industry professionals contributed to curriculum review
Live sessions running now — open for enrolment
1:1 private lesson option available alongside group track