Get found by people searching nearby
Local SEO is one of those things that sounds complex but gets a lot more approachable once you see how the pieces fit. This program breaks it down — from Google Business Profile basics to building local citations that actually stick.
Sessions run in small groups or one-on-one. Available to students across the territory, with no travel required.
Six modules, practical from day one
Each module focuses on one part of local search. You'll finish each one with something you've actually applied — not just a slide deck to scroll through later.
How local search works
Understanding the local pack, map rankings, and how Google decides who appears for "near me" queries in your area.
Google Business Profile setup
Claiming, verifying, and optimising a GBP listing — categories, service areas, photos, Q&A, and keeping information accurate.
Local keyword research
Finding the specific phrases people in your target area type — not just broad terms, but the local intent signals that convert.
On-page local signals
Title tags, meta descriptions, NAP consistency, schema markup for local businesses — the technical side without the jargon overload.
Building local citations
Which directories actually matter, how to create consistent listings, and how to fix existing citations that have errors or duplicates.
Reviews and reputation signals
How to earn reviews consistently, respond to feedback professionally, and use reputation as a ranking factor — not just a nice-to-have.
Two ways to learn — same material, different pace
Whether you prefer working through concepts alongside a small cohort or want sessions that fit exactly around your schedule, both formats cover the same curriculum and include direct instructor access.
Small group format — up to 8 students
Scheduled weekly sessions with live discussion, peer examples, and instructor feedback. Good for staying on track and hearing how others approach the same problems.
- Live sessions with screen sharing and Q&A
- Group exercises using real local business examples
- Shared resource library and session recordings
- Progress check-ins after each module
One-on-one with a dedicated instructor
Sessions booked around your availability. The instructor adapts examples to your specific context — useful if you're working on a real business or a client project.
- Flexible scheduling, no fixed cohort dates
- Curriculum tailored to your current goals
- Direct feedback on your actual site or GBP listing
- Ongoing support between sessions via email
